Unicum

The concept

At Adriano Valente we have adopted the policy that watches should represent their owner’s personal style and attitude. Driven by this purpose, in the spring of 2013 we are introducing a new exclusive concept of watchmaking purchase experience. With the Unicum Series you have the opportunity to create our timepieces, using solely your own imagination and inventiveness. Shape, design and materials are limitless as well as your imagination.

This unique way of customer experience starts with the selection of the calibre, the complications and the design of the gears of said movement, continues through the desired watchcase and wristband materials, designs, colours and finishes with a matchless product, created and designed entirely by and for you.

Swiss watchesExample of commissioned AV-UNICUM timepieces to be delivered in 2014.

Swiss watchesExample of commissioned AV-UNICUM timepieces to be delivered in 2014.

The experience

The creative experience starts with a visit of Mr. Adriano Valente and a professional sketcher at a location of your choice. Both will do their best to synthesize the essence of your passion and distillate it in a series of design suggestions.

Back at the future headquarters of Adriano Valente, located in the very center of Geneva, the engineers and designers will work together with Mr. Valente to create photorealistic renders of the timepiece of your dreams. You will have the challenging task to choose among the suggested designs and give your detailed feedback on possible evolutions or changes you would like to be made.

The production

Only when you are entirely satisfied with the result, we will proceed to create a 3D printed solid model of the watch using the most advanced devices available and send it to you to try on your very own wrist. The production of your unique timepiece will begin when both yourself and Adriano Valente validate this final and crucial step.

The delivery of the watch will take place in our own manufacture in Geneva, our showroom in the Principality of Monaco or at your designated location around the globe. Should you choose the delivery to take place in either Switzerland or Monaco, a private jet will be made available for this period of time for your travels in Europe.

Swiss watchesExample of commissioned AV-UNICUM timepieces to be delivered in 2014.