The Brand

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Adriano Valente

The creator

Raised in Biel, the heart of the Swiss watchmaking production, Adriano Valente spent his childhood in the center of the watchmaking society, where he learned from scratch the secrets of the craft. Captivated by the complexity and the dynamics of the timepieces, he soon began to study and mend watches on his own, while reading books and educating himself on the technical features of watchmaking.

The idea

Adriano Valente started to develop the idea of a new watch company after many years of extensive search for the perfect timepiece. Disappointed by the lack of options when it came to light, yet strong and secure designs, and drawing inspiration from his own wealth of expertise, he resolved building a new kind of brand.

He worked tirelessly and soon, the idea became a reality. Years were spent recruiting talented engineers and designers, who dedicate their energy to researching and testing new concepts, materials and technologies.

Swiss watches

The Company

He worked tirelessly and soon, the idea became a reality. Years were spent recruiting talented engineers and designers, who dedicate their energy to researching and testing new concepts, materials and technologies. Finally, in 2010 Adriano Valente SA was established in Lausanne and gained the first mover’s advantage to experimenting and introducing a real carbon fiber material to the watch market.

Luxury Watches

Innovative technology

Combining exceptional strength and durability with featherlike lightness and supreme ductility, the carbon fiber allows the craft of making watches to become an art. Adriano Valente was the first watchmaker ever to see its immense potential and to introduce it as an essential material in the design and manufacture of the components for his timepieces. He also pioneered the usage of carbon fiber with high quality precious metals, such as Platinum, Grade 5 Titanium, Magnesium and Aluminum.

Custom collection

The excellence of the company’s values can be discovered in the Custom Collection, which is offering to the clients innovative and daring models, refined down to the last detail. Still expanding, Adriano Valente SA is preparing to launch a brand new original line, the Unicum Collection, expected to be presented at BASELWORLD 2013 – the World Watch and Jewellery Show.

Luxury Watches

The facts

Every single watch, inscribed with the name Adriano Valente, is hand-crafted. It brings customization to a whole new level of excellence by offering you the exclusive opportunity to personalize every single element of their timepiece – from the base plate to the finish. The AV team believes you can be the architect of your own unique watch, making the process of creating each and every one a supreme, unforgettable and life-enhancing experience. You can participate in every step of the watchmaking process not just by choosing the colour and design of the gears and the material of the watch and the wristband, but by creating your personal one-off design. With no limits to the shape, size, colour or even material of your timepiece, you know the Adriano Valente team will make your horological dreams come true!

The excellence of the company’s values can be discovered in the Custom Collection, which is offering to the clients innovative and daring models, refined down to the last detail. Still expanding, Adriano Valente SA is preparing to launch a brand new original line, the Unicum Collection, expected to be presented at BASELWORLD 2013 – the World Watch and Jewellery Show.